par admin | Mar 31, 2021 | EN
When you hear: « Our turnover has grown by double digits over the past year », you imagine something between 11% and 15%. But it could be 28% or 54%. We tend to be precise when we want to communicate something out of the ordinary and vague for the rest. This is...
par admin | Mar 8, 2021 | EN
Part of the literature dedicated to sales techniques is aimed at promoting a presentation of the product or service offer geared towards the customer and his or her needs. We have learned to create pitches based on the value provided rather than on the...
par admin | Mar 1, 2021 | EN
According to a study by the Aberdeen Group, companies that conduct win-lose analytics have higher customer retention, opportunity conversion and annual revenue growth rates than those that do not. However, less than 20% of companies conduct win-loss analysis of their...
par admin | Fév 24, 2021 | EN
For the past few months, Salesmetry has been conducting weekly interviews with executives of B2B companies. The conversation focuses on the changes recently implemented to improve the performance of sales teams in a new context, or those that should be implemented....
par admin | Fév 19, 2021 | EN
In the interviews that Salesmetry now conducts on a daily basis, many companies testify to their need for CRM but at the same time do not always have a sales method or a clear description of their sales cycle in place. This is the first thing to do. According...
par admin | Fév 17, 2021 | EN
There are dozens of sales methods. As I was about to give a few keys to choose the one that best suits a given activity, I wondered where they came from, how they had evolved. Here is what I found: In the 1920s, a number of sales methods were based on phrenology: the...
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