The function of Customer Success is one that benefits everyone

The function of Customer Success is one that benefits everyone

The difference between Customer Support and Customer Success is crucial. Customer Support aims to help a company that has acquired a production tool, software or service to overcome operating or usage problems. It is reactive and measurable (number of cases, average...
The right order of things

The right order of things

Studies by Forrester Research and CMO Council show that 57% of the purchasing process is carried out by researching available resources online, even before talking to suppliers. These same buyers consider that 89% of the first interactions they may have with vendors...
Change can now be measured

Change can now be measured

The evolution of relations between buyers and sellers towards more digital interactions is here to stay. And the statistics prove it. A recent study by McKinsey on the modus operandi of decision-makers, whatever the industry, shows a significant change in behaviour:...
The distancing of the sales teams

The distancing of the sales teams

Whether the reason is a new containment or the transition to a new standard, working at a distance takes sales people away from their customers but also from their own teams. The geographical spread of the sales force in the broadest sense does not offer a very...
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